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The Well-Run Concepts Journey: A Legacy of Passion, Purpose, and People

Who we are

From Hospitality to Human Potential

My journey began in the fast-paced world of hospitality, where I honed my craft managing food, beverage, and hotel operations for some of the most iconic properties in the industry. From the historic Ahwahnee Hotel in Yosemite to being part of the opening team at the Resort at Squaw Creek in California, including a prestigious Five Diamond Four Seasons property! I lived and breathed the art of delivering unforgettable experiences and mastering the art of leadership. My career culminated at a beach hotel in Santa Barbara, where I transitioned into human resources.

However, by 1997, I was ready for a new challenge. That’s when I discovered the TTI assessments—tools that unlocked the mysteries of human behavior and performance. It was like finding the missing puzzle piece for my professional purpose. I founded Well-Run Concepts in Santa Barbara, California, with a clear vision: to empower individuals and organizations to thrive through the power of assessment-based insights.

Two Sciences, One Mission

Back then, the toolkit was simple: DISC and Motivators, two sciences that formed the foundation of our work. I poured my heart into building Well-Run Concepts, and the effort paid off. Early partnerships with industry leaders like Bertelsmann Industry Services, Inamed, and Best Western Corporate Hotels cemented our reputation as a trusted resource for people development.

Along the way, recognition followed. One of the highlights was receiving the prestigious President’s Award from TTI Success Insights with the late Bill Bonnstetter, founder of TTI. This honor acknowledged the meaningful impact we were creating – one client at a time.

From Santa Barbara to the World

In 2005, life brought new changes with the birth of my son. My husband & I traded California’s coastline for the charm of horse country in Ocala, Florida, where we’ve been ever since. We added our daughter to the family in 2008 and my most cherished title is mommy. But our work didn’t slow down. With the rise of technology, we embraced videoconferencing—first on the early days of Skype and later through more advanced platforms—allowing us to extend our reach globally. For close to 30 years, we’ve served a diverse array of industries including healthcare, medical device manufacturing, hospitality and financial services, to name just a few. We have worked with some clients since our inception, and they continue to rely on our expertise in the development and selection of top talent. Notably, we collaborated with the University of Florida's College of Nursing to implement a landmark Holistic Admissions process, and we remain actively engaged with the College of Medicine.

Expanding Our Expertise

What began with two sciences has grown into a comprehensive framework of human understanding. Over the years, we added:
  • Axiology in 2002, for insights into decision-making.
  • Emotional Intelligence in 2008, to foster better interpersonal relationships.
  • Adaptability Quotient (AQ) in 2019, to measure resilience in a changing world.
Along this journey, I also earned several awards and certifications, including mastering the TriMetrix HD System through the TriMetrix HD Recertification Exam which we have to do every two years. This certification deepened my understanding of human behaviors, helping me drive performance excellence and provide even greater value to our clients.

The Science and Art of Human Development

After 28 years, I’ve mastered both the science and the art of assessments. However, the heart of my work lies in the personal connections—debriefing profiles, coaching individuals, and building high-performing teams. Whether it’s empowering a leader to reach new heights or helping a team work seamlessly together, my passion is in the transformation. At Well-Run Concepts, we believe in helping individuals and organizations become the best versions of themselves. And after nearly three decades, that commitment hasn’t wavered.

A Legacy in Motion

What started as a small, passionate endeavor in Santa Barbara has grown into a global enterprise, impacting countless lives and businesses. The Well-Run Concepts story isn’t just about what we’ve achieved—it’s about the potential we’ve unlocked in others.
Here’s to the next chapter of solving people’s problems and transforming possibilities into reality.

What they say about us

The last hire we made you nailed! You were spot on about her strengths, weaknesses & who she is. You told us exactly how to train onboard her and it worked! She is doing fabulous and that coaching you gave us made all the difference.
~ Matthew Watson CPA Partner
The best part of the training is your self-awareness. I’ve been sick for 20 years and never knew why I was reacting or lashing out in a certain manner; of course, it was due to illness triggers, but it was also due to my own EQI. I wish I had known these strategies or tools earlier. I now have a complete understanding of my strengths and weaknesses and the knowledge for improvement. Not only will you benefit personally, but you will benefit professionally. Your co-worker will thank you for your new found EQI skills as well.
~ Erica Dobson, Training Coordinato
I found the time spent reviewing the 5 EQ skills and comparing them to my report very informative and helpful, since I will need to understand and explain them when In facilitate an EQ session.
Operations Training Manager, Ortho Clinical Diagnostics
The best result was gaining a better understanding of my personality traits and motivators, using easy-to-understand objective criteria developed by years of research.
~ Niedzwiecki, Senior Program Manager
The structure of the models and the expectations from Jennifer helped me to understand myself better.”
System Architects & Shared Assets, Baden Switerland
I found the materials interesting and helpful. They are certainly thought provoking and I expect to go back and reference them from time to time.
~ Kurt, Program Manager, USA
I definitely liked the experience, and it helped me overcome some difficulties, and be a little more positive, setting and keeping goals for myself.
~ Levente, Engineering Manager, Budapest
I found this training to be super worthwhile not only for myself but I can see the application with my team. I also like having the knowledge and the tools to grow in some identified areas to increase my own EQ. I liked the structure and found the class easy to follow. The recordings were super helpful as well.
Elizabeth Heisey, Special Agent in Charge
It was an "eye opener" to actually see and hear the accuracy of my behavioral styles both natural and adapted. It's a great class if you are willing to learn more about your behavior and those of others in an effort to improve how you communicate with others.
~ Mid-level
The best result of the process was gaining a better understanding of my personality traits and motivators, using easy-to-understand objective criteria developed by years of research.
~ Richard, Senior Program Manager
Jennifer is a dedicated professional, consultant and strategist. I have worked with her on several occasions and have known her for many years. Trust her to give you the best advice.
Greg P. Smith
Well Run Concepts changed my perspective, my plan and my future. Jennifer Zamecki became a larger part of my personal transformation than I had ever expected her to.I owe much of my happiness to Well Run Concepts.
Kip Williams
Jennifer is knowledgeable, creative and has a true talent for matching needs with unique creative solutions. I recommend Jennifer to anyone looking for insightful support, collaboration and advice.
Claudia St. John
Jennifer is a professional of the highest caliber who is committed to delivering the best service possible to her clients. In addition, she is always willing to share best practices and ideas with those of us in her professional network.
Tricia Neves
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